Design From the Perspective of a Masters Student

Design From the Perspective of a Masters Student

by | Sep 30, 2026 | Harrisonburg, Intern, team

Blog written by our very own: Rachel Bernstein

What is design, and how do I do it? And for that matter, what makes it good? Those are questions I find myself asking a lot as someone new to the design world. My name is Rachel, and I am a budding Interior Designer with the Gaines Group. I am also a current student getting my Master of Fine Arts in Interior Architecture and Design. Sounds fancy, right?

Good design is definitely something to strive for, but what is it exactly? With a B.A in International Relations, I graduated undergrad and went straight into Public Health. Two very different career paths and neither have much to do with Interior Design. So, how did I end up here and how can I learn to define what good design is? Well, although I don’t come from a career background in design, I have spent years training my eye as a professional photographer and I have always had a love for functional design. I think these two experiences have helped me along the way and yet I am still finding new questions to ask and keep pondering what actually makes a design good.

The Gaines Group Building Photographed by Me (Rachel Bernstein)

Lake Moomaw Landscape Photographed by Me (Rachel Bernstein)

In school, I am learning the technical aspects of design from a broader perspective. Every “client” is a made-up person with a bullet list of what they want. I never talk to them; I don’t get to ask follow up questions. I must follow their “Wishlist” but so much of the design still comes directly from my own head and own desires. It’s an amazing way to learn; finding what I like in my head and putting it to paper. My choices are mostly un-inhibited, and I get to challenge myself to work with design solutions that I may not be naturally good at. It’s also not entirely real-world design. With the Gaines Group, our clients are real. I get the opportunity to listen to and discuss with a real person what they want. In a way, I must remove myself and my implicit design bias from the process to ensure that I am truly hearing their design goals. Then, working with the client I can provide informed suggestions and we can make thoughtful design decisions together. I think that is where the start of good design comes from; finding the balance between unbiased design while also using professional knowledge and creative experience to create something amazing.

Handsketch by Me (Rachel Bernstein)

There are also so many more parts of the design process than I ever could have imagined and every day I learn something new. Good design, and a good designer, looks at every moving part and finds a way to make it all work. As someone new to this world, that is so much easier said than done. Watching my colleagues work and find answers to complicated design challenges is incredibly impressive, and I am learning so much just from simply observing them.

At this time, I have two years left of school and I wonder if I were to re-write this blog post in two years, how my answers may differ. I think my answers are correct to some degree, but I do recognize how much more I have yet to learn. So maybe it’s less that my answers will change and more that they will evolve, as I evolve, in the world of design.

Harrisonburg Team Members

Project Update: 865 East Interior Renovation

Project Update: 865 East Interior Renovation

by | Sep 3, 2026 | architecture, Commercial Architect, Harrisonburg, Harrisonburg Architect, Interior Design, Multifamily Design, project update

Blog by: Jarod Sankar
Interior Design: The Gaines Group Architects
Lobby Contractor: Legacy Building Co.
Game Room Contractor: Sustainable Solutions

If you’re from Harrisonburg, or have any association with JMU, you’ve probably encountered 865 East, the luxury student housing complex located right off I-81 on Port Republic Road. While the complex isn’t new to the area, it is under new ownership and has recently undergone a complete transformation.

The project began with a vision from the property managers. They knew that the building was in an incredible location, offered great amenities, and was well-loved by the community, and they wanted to capitalize on those things with a full facelift on both the apartments and the common areas. Adrienne and Jarod met with the property management team, asked lots of questions, took lots of photos, and looked at lots of inspiration images. Once the main programming and scope were determined, the interior design team got straight to work.

The first step of the project was capturing the right vibe for the proposed facelift. We wanted the space to feel fun and striking, yet inviting, clean, and home-like. For luxury student housing, it’s important to design with longevity and maintainability in mind, without creating a space that feels sterile. Giving the students a sense of home helps make the space feel unique but comfortably familiar. To start the process, we analyzed the information from our first initial meeting with Star and the Asset Living team and generated mood board images that would set the tone for the full renovation. After getting approval from the team to move forward, Jarod 3D-modeled the space and started working through the design for the renovated lobby, game room, and rooftop.

The lobby was the top priority. The space called for a statement, and with its tall ceilings, balcony, and expansive entrance with glass windows, the “bones” were there. We wanted to capitalize on the existing conditions but bring it up to date by incorporating warm wood tones, moody colors that create depth, statement lighting, and a 2-story tall green wall. We also relocated the lobby desk to a more central location, so the staff would have better sightlines, and would be able to access other utility spaces more easily without leaving the desk unattended. The new design proposal was fully 3D-modeled and rendered, giving the project management team marketing material for promoting the upcoming renovation.

Left: Before; Right: Our Rendering

Left: Before; Right and slider images: Renderings and after

Next, we tackled the game room. The current space had all the right conditions – natural light, easy access, and a large space. The game room was a great amenity for the apartment complex, but it was underutilized due to a poor layout and outdated finishes. The property management team’s goal was to make this space inviting and fun, and the wheels in our head began turning the moment we got back to our desks. Our vision was to create a space that would serve all needs – and addressing the layout and how the space would be used was our first step. We reconfigured the space to house a pool table, a foosball table, and a shared snack bar with couches and ottomans for game day fun or large gatherings. Alongside the new large group seating, we also added banquet seating with partitions to create pockets of more private spaces, so multiple people could use the room at once without feeling like they are impeding on another group. The finishes complement the lobby renovation, bringing in those warm wood tones, subtle JMU color influences, and capitalized on the existing space’s industrial flair.

CONSTRUCTION DRAWINGS:
Just like the lobby, we created photorealistic renderings that the project management team used to build excitement for the renovations and drive leasing.

Lastly, we refreshed the rooftop terrace space. With incredible views, a wet bar, and a covered pavilion, the space already had strong potential. With just some minor tweaks to furniture, colors, and listening to how the space is primarily used, the space took on a whole new look. We added some fun pops of color to brighten the space, some furniture that allowed for suntanning which is what the space is commonly used for and updated the soft furniture under the pavilion.

We’re excited to celebrate 865 East’s new look and enjoyed having a hand in their complete renovation!

To see more photos and learn more about the complex, check them out here:

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Project Update: Brighter Chiropractic!

Project Update: Brighter Chiropractic!

by | Aug 21, 2026 | architecture, Charles Hendricks, Commercial Architect, community, Harrisonburg, Harrisonburg Architect, Leadership, Local Leaders, project update

Charles and Dr. David Heller were talking over breakfast at a morning Rotary Club of Rockingham County meeting. Dr. Heller was opening a new business in an existing shopping center in town. As a doctor and entrepreneur, he had a clear vision and had checked all the boxes to reach his goal of serving his community and promoting better health. Then Charles asked, “Did you check the use group for the space to make sure it works for your Chiropractic Clinic?”
Dr. Heller had already hired a contractor to execute his vision. Hiring a contractor is an obvious first step, but when opening a new space and renovating, many questions must be answered. As architects we know these questions well and know how to efficiently answer them. Dr. Heller had completed his training, formulated his plan, and found the space. The remaining questions focused on building code and ADA compliance. These issues are often overlooked until after construction has started. Sometimes there are no issues, but if issues arise, the project stops and usually costs a lot to get back on track.
For example, Charles was contacted by a retail shop. They were moving from one end of the shopping center to the other. Seems simple. However, when they went to pull the sign permit they found out the new space, which they were already moving things into, did not allow for retail. Again, the same shopping center and even the same building. At some point in the past that particular unit’s building code use had changed to assembly instead of retail. This resulted in needing a building code analysis and change of use application to revert to retail. This cost the business owner valuable time and money to bring the space into compliance.
So back to Dr. Heller’s story: His new practice has opened its doors. He already has a long list of clients due to all his brand-building work prior to opening. His work ethic has been incredible to watch. Our role was fairly simple, stemming from that morning conversation. We documented the ADA compliance, verified the building code use group, made sure the space worked for the needed uses, and created the documents for the builder to quickly execute the plan.
Our goal as designers is to ensure the health, safety, and welfare of those using the spaces we design are protected. Our work helps our clients efficiently reach their goals. This project is a great example of how we can support local small businesses and an incredibly hard-working entrepreneur.
We are proud of you Dr. Heller and wish you many years of success moving forward.

Click the Brighter Chiropractic logo below to learn more!

September First Friday at The Depot-Featuring Our Very Own Aimee Lawson!

September First Friday at The Depot-Featuring Our Very Own Aimee Lawson!

by | Aug 19, 2026 | community, First Friday, Harrisonburg, Office Culture

As always, this event is free and open to everyone, and refreshments will be provided by Gaines Group Architects.

September 4th from 5:00-7:00 PM

Series Name: BFE: Best Friend Energy – Featuring Your Local Paws

Medium: Linocut Block Prints

Artist Statement: “This collection, titled “BFE: Best Friend Energy” features block prints of local adoptable pets. These future “best friends” are currently at Rockingham-Harrisonburg SPCA awaiting adoption. Each print originates from carefully carved linoleum blocks. The intention in each carving matches my intention in helping them find their new best friend. I chose each subject carefully, choosing those with a little more difficulty in getting adopted such as those with longer stays, elderly pets, and pets with disabilities, in hopes of increasing their chances to get adopted. I focused on capturing the character of each of them through their spirited poses and facial expressions. I believe that no matter what, they are each deserving of a loving home and a new best friend.” 

Artist Bio: Throughout my life I’ve always had a strong bond with animals and my family had household pets my entire childhood. I loved having so many pets growing up and it would feel like something was missing if I visited friends and family that did not have pets. My significant other and I have two cats, and a dog, two of which are from the RHSPCA, and I can’t imagine our world without them. They bring so much joy and happiness to our home.

In addition to my love of animals, I grew up with a love for art. I attended many art camps as a child and took many art classes. My specialty has been in 3D art, specifically pottery. The ability to sculpt and shape a material into something entirely different has always fascinated me. I found pottery to be the most instinctive form of art for me to express my creations until recently. When I was in high school, I took a 2D art class where I first learned how to carve lino prints. I added that skill to my repertoire and only decided to delve deeper within the last year. This past year I began feeling encumbered by pottery and started looking for other forms of art to express myself. That’s when I rediscovered linocuts. I saw it as the perfect combination of 3D and 2D art. You take a 3D linoleum block and carve away at it to reveal something new. The result is this deep, gestural form in a block. This block then gets printed and translated into 2D. Seeing the final block print reveal its 2D form is such a magical feeling.

When it was time to choose my art show theme, it was clear to me that the only thing that could make that 2D reveal even more magical was to put it toward a good cause. That’s where my love for animals and art came together to make this show. All proceeds from this art show will go to the RHSPCA. So please come show your support and feel the Best Friend Energy!

 

*Special Note: Staff from RHSPCA will be present here at the Depot for our First Friday opening to answer any questions and provide more information about their services and any future “best friends!” 

 

*Accessibility Note: This building was previously restored from a fire. The elevator shaft is currently not functioning and there is an absence of ramps in the space. Because the show is on the 2nd floor, this may pose an issue for those who have mobility challenges. We are aware of this need and we apologize greatly if this changes your ability to attend.

This event is free and open to everyone. Snacks and refreshments will be served and we look forward to seeing you there!

Each month we host a new artist in our building’s 2nd floor gallery at the Chesapeake Western Depot at 141 W. Bruce St. (second floor entrance is on Chesapeake). Artwork will remain on exhibit through the month. Come view the show anytime and get a tour of the Depot!

Great Construction Documents Save Our Clients’ Money And Increase Contractors’ Profits

Great Construction Documents Save Our Clients’ Money And Increase Contractors’ Profits

by | Jul 29, 2026 | architecture, Blacksburg, Building Science, Charlottesville, Custom Home, Harrisonburg, Harrisonburg Architect, Roanoke, Roanoke Architect

True value is created when a beautiful design is translated into highly detailed, clear, concise, and correct drawings. The process of dimensioning and noting a drawing the right way saves on time to build, makes the goals clear, and reduces questions during construction. We know our client want a beautiful design, and when we add beautiful drawings showing that design, everyone wins. For both the homeowner and the contractor, our work during the construction documents phase is where some of the real magic happens. With our team, we work through the design’s buildability aspects, ensure we have the right materials, trace the thermal envelope, and save our clients money through our integrated design approach.

When we take time to invest in well-detailed drawings, we are protecting the builder from having to “figure out” things during construction. We work to make sure the drawings illustrate the final design with the right details and notes included.

We hear from our contractors all the time that they love our drawings and the work we do to solidify the selections, structural design, and work through the unique framing conditions. By coordinating everything on paper before the contractor gives our client a budget time and money is saved. 

Whether you are a homeowner dreaming of a comfortable, healthy space or a builder looking to streamline your workflow and elevate your build quality, our drawings are the key. We believe that smart design and clear, correct, concise, and complete drawings deliver the highest value to our clients and contractors.