Blogging and Social Media use for the Construction Industry is an interesting topic for me that continues to evolve in how I see it. Social Media in our industry is brand new to some even today, a waste of time to others, and old hat to many. I used to do presentations on how to do social media in our industry years ago to help builders create an online brand. I was thinking about how I use Social Media this week a few different ways. What is Social Media etiquette? What blogs do I need to write? How personal should I be on my blog that has been in existence for 10 years – can I change direction on content? Am I adding to the noise in life or adding value with my blog and monthly newsletter?
Earlier this week at our Rotary meeting someone mentioned in passing that they followed me on Twitter. They were required to start an account for their job and don’t really use it, but followed me since they know me. He also mentioned that he was impressed that I have so many followers. It was an interesting comment since I don’t have many followers on Twitter compared to many that I follow. When I started my Twitter account ten years ago it was a lonely place – not many locals had heard of it or were using it. I basically used it to read the morning news subscribing to specific sources for the stories I wanted to hear. It was a way to filter information for me. Deb Van Horn and I used to have Tweet-Ups locally where we would invite the dozen or so local people we knew on the platform to lunch through the platform. It was a fun way to get to know people that we had only met virtually in some cases. Ten years ago Twitter was for me a calm place with the ability to create groups and build relationships. Now it seems there is simply too much information there to ever feel caught up leaving me not to use it as often or as much. Twitter’s growth locally reduced the usefulness for me somehow.
Facebook for me started as a way to connect to friends from the past. I eventually started a business page and now manage a couple of non-profit pages as well. The platform continues to change the way information is shown reducing the free views for businesses. It is a struggle for me to keep the pages all fresh with interesting content knowing that FB is throttling the views because I am not paying to “boost” them. However, it seems you must have a Facebook account as much as you need to have a website to be in business.
The amount of information that is available through blogs and social media can be or IS overwhelming. How you use those pages to benefit your business continues to evolve. For me there are questions that need to be asked on a regular basis to understand your audience and stay relevant. Where do you look for trusted and manageable amounts of information in the Construction Industry? How can you digest and share the right amount of information to stay relevant? How much should you share from your experience?
I have been doing online marketing for 10 years now. I have worked hard to stay authentic, build trust, and to stay relevant. My blog posts range from projects to building science to personal life stories. I have built a brand that people recognize in our community. I have readers and supporters of my work across the country. It is gratifying to see the work pay off. However, I continue to wonder how to improve. What should I write about next? How can I get better? Is there a better way of doing this online work? Am I being a good citizen online, in the construction industry?
What do you think?
Brent you continue to be a trail blazer in the industry not only creating new paths forward but helping others join you. Thanks for your work making our industry communicate better.
Well said, my friend. I’m still out here trying to teach these skills to an architectural community that is still, after a dozen years, somewhat resistant to the potential and the evolving marketplace.