Supporting BBBSHR is a strategic business strategy

Jul 11, 2025
We love supporting community organizations that are doing amazing things in our community to build a brighter future for everyone.
Big Brothers Big Sisters Harrisonburg Rockingham

Businesses in Harrisonburg and Rockingham County supporting Big Brothers Big Sisters of Harrisonburg-Rockingham County isn’t just about good corporate citizenship; it’s a strategic investment with tangible benefits. Investing in BBBSHR offers a variety of advantages that can directly benefit your company.

  • Enhanced brand reputation and customer loyalty: Consumers are more likely to support businesses that demonstrate social responsibility.

  • Increased employee engagement and retention: Employees, especially younger generations, are increasingly seeking purpose in their work. Offering opportunities for them to volunteer as “bigs” or participate in corporate giving initiatives can boost morale, foster teamwork, and improve job satisfaction, leading to lower turnover rates.

  • Valuable marketing and PR opportunities: Sponsorships of BBBSHR, like Bowl for Kids’ Sake, provide excellent visibility for your brand.

  • Networking and community connections: Involvement with BBBSHR connects your business with other civic-minded leaders, organizations, and community members, fostering valuable relationships and potential collaborations.

  • Tax benefits: Many forms of corporate giving can offer tax advantages.

  • Corporate social responsibility: Partnering with BBBSHR provides a clear and impactful way to fulfill your company’s CSR objectives.

Big Brothers Big Sisters Harrisonburg Rockingham 1
Big Brothers Big Sisters Harrisonburg Rockingham

Big Brothers Big Sisters of Harrisonburg-Rockingham County (BBBSHR) creates and supports one-to-one mentoring relationships between caring adult volunteers and children facing adversity in our community. Their mission is to ignite the power of youth, leading to improved academic performance, increased self-confidence, and avoidance of risky behaviors.

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